Responsibility
For us, responsibility begins long before a product is held in our hands. It begins with the selection of our raw materials, with the question of how we process them – and what remains when a product is used up.
For us, sustainability isn't at the end of the chain, but at the beginning. It starts with the selection of raw materials and doesn't end with shipping. Our take-back program completes the cycle. When we develop natural cosmetics, we do so with genuine respect for nature. This means: no compromises on quality, but also no excuses when it comes to responsibility.
For us, sustainability begins with the question: What does the skin really need? And what doesn't it need?
How can skincare be good for the skin if it harms the environment? For us, the two are inextricably linked.
That's why we work with minimalist, clearly structured formulas – without synthetic additives, without fillers, without ingredients that serve no function. Every single ingredient is carefully selected – with regard to effectiveness, origin and tolerability.
Wherever possible, we source our raw materials regionally. Furthermore, we use 100% biodegradable surfactants.
It's important to us to remain honest, because not every requirement can always be fully met. But every step counts.
Conscious production – instead of producing for stock.
If that's not possible, we focus on sustainable cultivation, fair production conditions, and long-term partnerships with people we know and trust.
We also focus on sustainability in our transport routes: We prefer to transport by train or ship, consolidate orders, reduce unnecessary journeys – because many small decisions make the difference – and make decisions that respect nature and resources.
Rethinking packaging: Return, Recycle & Refill
Our packaging is made of glass, recycled PET, or paper – high-quality, durable, and deliberately minimalist. And because true responsibility doesn't end with the handover, we've had our Return & Recycle program for our containers for many years. Empty packaging can be returned to us and thus finds its way back into the recycling loop.
Furthermore, we offer refill solutions for many products. Large and small refill pouches are available for our hand wash, body wash, shampoos, body lotions, and bath products. These allow you to continue using existing bottles and significantly reduce packaging material – without compromising on quality or the luxurious pampering experience. For us, refills are not a compromise, but a consistent extension of our philosophy: less material, less waste – and care that goes beyond the ordinary.
We completely avoid synthetic additives in our products. That's good for your skin, but also good for the environment.
Our product formulations are also particularly sustainable, as we avoid cheap fillers. Instead, we rely on highly concentrated active ingredient formulas. This makes our products very economical – one of our products can often replace several conventional products.
Everyone is now familiar with the horrific images of littered beaches and floating carpets of plastic in the ocean. What can we all do? Buy less plastic. Wherever possible, we should use glass, natural paper, or recycled PET for our products.
For us, refills are not a compromise, but a consistent continuation of our philosophy: less material, less waste – and care that has been thought through.
For many of our products, you can buy refill packs. Use them to refill your dispenser with body wash and shampoo, or your glass jar with an aromatherapy or milk bath. Our refill bags are made from paper or recycled PET.
Sustainability is not an ideal – but a consciously designed, realistic process.
Of course, not everything is always perfect right away. We sometimes reach our limits, even economically. But we firmly believe that every step we take – and every single one of us – is valuable. And that change happens precisely this way: step by step. Consciously. Authentically. And together.
Thank you for joining us on this journey. We're glad you're here.
– Aline
More about us
From idea to desire to reality. Here we tell you how fantasy became reality – and how enthusiasm led to products.
Our manufactory is where our vision of precious and sensual natural cosmetics has found its home. Everything under one roof: from product development to shipping.
Because for us, true responsibility doesn't end with the shipment of products, we have had a Return & Recycle program for our containers for many years.